Reaching out and giving back

At Showcase Cinemas, we believe our purpose goes beyond providing a great movie-going experience for our customers. We are a key part of the communities in which we serve. As vital community members, we believe we can have a role in making a positive impact by creating strong partnerships, giving back and overall DOING GOOD.

Showcase Cinemas is proud to support Variety – the Children’s Charity’s new Gold Heart Campaign.

Variety has partnered with Universal Pictures to create two limited-edition gold heart pins featuring characters Glinda and Elphaba from the spectacular new cinematic event, WICKED, in theatres nationwide on November 22, 2024. The limited-edition collector’s pins are available at our locations for a minimum donation of $3.00 each while supplies last. The pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who endure daily life challenges.

Learn More about Variety

two gold heart pins featuring characters Glinda and Elphaba from WICKED

Doing GOOD for the industry we love

Dating back to 1948, Showcase Cinemas and the movie-theater industry have joined together to raise millions of dollars to support The Jimmy Fund, Variety Club, and Will Rogers Pictures Pioneers Foundation. These powerful organizations bring together resources and support to help children and families in our communities and industry.

Will Rogers Motion Picture Pioneers Foundation

Doing GOOD in our communities

Showcase Cinemas proudly partners with many non-profit organizations to help them best achieve their goals. By hosting special screenings, collection drives and experiential events, we get to work closely with organizations doing great work in the communities we serve.

Ellie Fund Supporting Patients • Funding Care • Provising Hope

Doing GOOD through our programming

Through the magic of movies, we create year-round programming to support important causes in the communities we serve. Bookworm Wednesdays rewards young patrons with free movies.