At Showcase Cinemas, we believe our purpose goes beyond providing a great movie-going experience for our customers. We are a key part of the communities in which we serve. As vital community members, we believe we can have a role in making a positive impact by creating strong partnerships, giving back and overall DOING GOOD.
The Jimmy Fund, established in Boston in 1948, is comprised of community-based fundraising events and other programs that, solely and directly, benefit Dana-Farber Cancer Institute's lifesaving mission to provide compassionate patient care and groundbreaking cancer research for children and adults. The generosity of millions of people in Boston and around the world has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide.
Dating back to 1948, Showcase Cinemas and the movie-theater industry have joined together to raise millions of dollars to support The Jimmy Fund, Variety Club, and Will Rogers Pictures Pioneers Foundation. These powerful organizations bring together resources and support to help children and families in our communities and industry.