Ben & Jerry’s Free Cone Day | Showcase Cinemas

Help Showcase Cinemas Distribute More Than 22,000 Ice Cream Cones on Ben & Jerry’s Free Cone Day!

The Business Wire  Thursday, April 5, 2018 ‹ Back to Press Releases

Showcase Cinemas fans should mark April 10th on their calendars because Ben & Jerry’s Free Cone Day is returning for the second year at Showcase Cinemas (and 40th year for Ben & Jerry’s)! A world leader in the motion picture exhibition industry, Showcase Cinemas invites movie-goers to visit the Ben & Jerry’s counter at select locations in Massachusetts, New Jersey and New York from 12 p.m. to 8 p.m. to receive a free ice cream cone. As if the offer could be any sweeter, Free Cone Day coincides with Bargain Tuesday, when general admission price is reduced to only $8.50 per ticket making it the perfect day to go to the movies!

Hoping to surpass the 22,000 cones claimed last year at Showcase Cinemas alone, Showcase is adding to the celebration by offering customers the chance to enter to win a special family movie-night prize-pack to their local theater. The prize will include four movie tickets, popcorn, beverages and Ben & Jerry’s treats for the whole family. Customers are encouraged to visit participating Showcase Cinemas with friends and family to claim their free cone and enter for the chance to win!

"As one of Ben & Jerry’s largest operators, we are thrilled to be participating in Free Cone Day again and hope, with the help of our customers, to surpass the 22,000 cones claimed last year,” said Mark Malinowski, Vice President of Global Marketing for National Amusements. “Just like Ben & Jerry’s, we love giving back to our community and we share many core values including a deep commitment to showing appreciation to our loyal customers. Come help us meet our goal and enjoy some free ice cream on April 10th! We look forward to exceeding the number of cones given away during last year’s event!”

For the past 40 years, Ben & Jerry’s has used Free Cone Day to thank customers for their loyalty and support and as a reminder that giving back to the community is just as sweet as free ice cream.

The following Showcase Cinemas locations will participate in Free Cone Day from 12 p.m. – 8 p.m. on Tuesday, April 10, 2018:

  • Massachusetts: Dedham, Foxboro, Lowell, Randolph, Revere, Worcester, Blackstone Valley
  • New Jersey: Edgewater
  • New York: Brooklyn, Bronx, White Plains, Holtsville, Ridge Hill, Whitestone, Jamaica, Farmingdale

For movie showtimes, tickets, and more information about Showcase Cinemas, please visit

For more information about Free Cone Day, visit

Showcase Cinemas is a world leader in the motion picture exhibition industry, operating more than 946 movie screens in the U.S., U.K., Argentina and Brazil under the Showcase, Cinema de Lux, and SuperLux brands. With 29 theatre locations in the United States and 81 worldwide, Showcase Cinemas delivers the finest entertainment experience, offering the best in comfort, dining and viewing. Visit them at

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.4MM in 2017 to support grassroots organizing for social and environmental justice around the country.

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